If you've ever tried Googling "how much does an exhibition booth cost" and walked away more confused than when you started, you're not alone. Pricing in the exhibition industry is notoriously opaque, and that's frustrating when you're trying to plan a budget.
So let's cut through it.
This guide breaks down what you can realistically expect to pay for an exhibition booth in Australia, based on booth size and type. These are genuine market ranges, not teaser prices designed to get you on a call.
The three main booth types
Before we get to numbers, it helps to understand that not all booths are created equal. There are three main categories:
Modular booths use a pre-engineered component system that can be configured in different ways. They're the most cost-effective option and look great when well-branded.
Semi-modular booths take a modular base and add custom-designed elements, unique counters, feature walls, bespoke lighting. You get more creative freedom without the full custom price tag.
Custom booths are designed and built from scratch. Everything is bespoke, which means total creative freedom, and a larger investment.
What size booth do you need?
Exhibition floor space is typically sold in square metres. Common configurations include:
- 3x3m or smaller - Small booths, great for first-timers
- 6x3m - Medium booths, room to create a real presence
- 6x6m or 9x6m - Large booths, ideal for established brands
- 12x6m or bigger - Feature or island stands for major trade shows
Price ranges by size and type
Here's a summary of what you can expect to pay (AUD, inc. GST) for design, build, and installation:
Small (3x3m)
- Modular: $4,000–$8,000
- Semi-modular: $7,000–$14,000
- Custom: $12,000–$22,000
Medium (6x3m)
- Modular: $10,000–$18,000
- Semi-modular: $17,000–$30,000
- Custom: $28,000–$50,000
Large (6x6m)
- Modular: $20,000–$35,000
- Semi-modular: $35,000–$60,000
- Custom: $55,000–$100,000+
What drives the price up (or down)?
- Graphics quantity - More print surfaces mean more cost
- Lighting - Feature or LED lighting adds up, but makes a huge difference
- Technology - Screens, touchscreens, and AV push the budget higher
- Freight - Interstate shipping adds cost compared to local installs
- Turnaround time - Rush jobs often carry a premium
- Venue requirements - Some venues require structural certificates or specific materials
The smart way to think about booth cost
If you're going to exhibit more than once, think about cost-per-show rather than total cost. A $20,000 modular booth that's stored and reinstalled five times costs you $4,000 per show, which is excellent value.
The most expensive thing you can do is build something cheap that looks cheap, or buy something new every time you exhibit.
What should your first booth cost?
For most first-time exhibitors, a modular or semi-modular booth in the 3x3m range is the right starting point. Budget somewhere between $5,000 and $15,000 and you'll get a professional, branded stand that does the job well.
Final word
The best quote is a specific one. Reach out with your event details, floor space, and rough budget, and a good supplier will give you a clear, itemised number within a few days.
Photo by Jakub Żerdzicki on Unsplash
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