News and Resources

Why Lighting Makes or Breaks Your Exhibition Booth
Lighting is the most underrated element of an exhibition booth. People spend weeks agonising over graphics and layout, then leave the lighting to whatever the venue happens to throw at the hall. The result is a well-designed stand that looks flat, grey, and forgettable. Read more...
How to Attract More Visitors to Your Booth
How to Attract More Visitors to Your Booth
You've paid for the space, built the booth, and shown up on the day, and so has everyone else in the hall. The hard truth of exhibiting is that a... Read more...
Trade Show Follow-Up: Turning Leads Into Sales
Trade Show Follow-Up: Turning Leads Into Sales
Here's an uncomfortable statistic that plays out at show after show: most leads collected at trade shows are never followed up. The booth is the investment; the follow-up is where... Read more...
Getting Your Booth Graphics Print-Ready
Getting Your Booth Graphics Print-Ready
Great design can still print badly. Every exhibition season, stands go up with pixelated logos, colours that don't match the brand, and text cut off at the edge of a... Read more...
How to Choose the Right Exhibition Booth Size
How to Choose the Right Exhibition Booth Size
Booth size is one of the first decisions you'll make, and it's usually locked in months before you've thought about your stand design. That's a problem, because the space you... Read more...
How to Plan an Exhibition Booth: A Step-by-Step Guide for First-Timers
How to Plan an Exhibition Booth: A Step-by-Step Guide for First-Timers
Exhibiting for the first time can feel overwhelming. There are a lot of moving parts, unfamiliar terminology, and decisions to make, often under a deadline. This guide walks you through... Read more...
How Much Does an Exhibition Booth Cost in Australia? (2026 Guide)
How Much Does an Exhibition Booth Cost in Australia? (2026 Guide)
This guide breaks down what you can realistically expect to pay for an exhibition booth in Australia, based on booth size and type. These are genuine market ranges, not teaser... Read more...
Modular vs Custom Exhibition Booth: Which One Is Right for You?
Modular vs Custom Exhibition Booth: Which One Is Right for You?
It's one of the first questions you'll face when planning an exhibition: should you go modular or custom? The answer depends on your budget, how often you exhibit, and what... Read more...
7 Exhibition Booth Mistakes (And How to Avoid Them)
7 Exhibition Booth Mistakes (And How to Avoid Them)
Whether it's your first show or your tenth, there are a handful of mistakes that come up time and time again. Here's what to watch out for, and what to... Read more...
What to Expect on Exhibition Bump-In Day
What to Expect on Exhibition Bump-In Day
If you've never been through an exhibition bump-in before, it can feel chaotic. Forklifts, cases everywhere, people building things in every direction, it's a lot. Here's what to expect so... Read more...
How to Get ROI From Your Next Trade Show or Exhibition
How to Get ROI From Your Next Trade Show or Exhibition
A trade show is a real investment, the booth, the floor space, the freight, the staff time. If you walk away with a pile of business cards and no follow-up... Read more...
What Happens to Your Exhibition Booth Between Shows?
What Happens to Your Exhibition Booth Between Shows?
You've invested in a great booth. The show's over, the booth's been dismantled, and now what? If the answer is "I don't know" or "it's in someone's garage," this article... Read more...
Exhibition Graphic Design: What Works (and What Doesn't)
Exhibition Graphic Design: What Works (and What Doesn't)
Your booth graphics are doing a lot of heavy lifting. They need to attract people from across a busy hall, communicate who you are in seconds, and make visitors want... Read more...
How to Brief Your Exhibition Booth Supplier (So You Get What You Actually Want)
How to Brief Your Exhibition Booth Supplier (So You Get What You Actually Want)
The quality of what your supplier delivers is heavily influenced by the quality of what you give them to work with. A vague brief leads to generic concepts and multiple... Read more...
The First-Time Exhibitor's Guide: Everything You Wish You'd Known
The First-Time Exhibitor's Guide: Everything You Wish You'd Known
So you've signed up for your first trade show. Exciting! Also possibly a little terrifying. Between the jargon, the logistics, and the sheer number of decisions to make, it's easy... Read more...