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Exhibitor guide

One Exhibition Kit, Different Stand Sizes: Plan the Layouts Before You Buy

2 min read
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A display kit that works beautifully in a large stand can be awkward in a smaller one. The wall still fits, but the counter blocks the entrance and the meeting table has nowhere to go. If your event calendar includes different footprints, design the variations together before choosing what to buy.

Start with the spaces you actually book

List the dimensions and open sides for the events you expect to attend. Include the smallest space, because that version often reveals the hardest compromises. Confirm frontage and depth for each booking instead of assuming the same size label means the same orientation. If a future event is uncertain, mark it as a possible use rather than allowing an unconfirmed layout to determine the whole purchase.

Choose the core kit around the smallest useful version

Decide what the compact stand must do: identify the brand, show a product and support a conversation, for example. Build that version first. Then consider which additional walls, counters or furniture improve the larger layouts. This gives every item a reason to travel. Buying the largest arrangement and removing pieces later can leave you with gaps in the graphics or components that depend on one another.

Check which components can be used independently

Ask your supplier which frames, feet, graphics and connections belong together. A system described as modular still has specific compatible parts and configurations. Do not assume a long wall can be divided into separate displays unless that use has been confirmed. Check how each version will stand, how it will be finished and whether it needs different graphics, fittings or support components.

Give each layout its own graphic plan

A message spread across several panels may stop making sense when one panel stays in storage. Decide which information must appear in every version and which can be added for the larger stand. Keep a complete brand message on the core display. Where graphics are specific to a configuration, label them clearly so the team does not discover a missing word after unpacking at the venue.

Make a packing list for every version

Create a component list for the small, medium and large layouts, using the names on the actual cases. Include graphics, fittings, equipment and the instructions needed for that arrangement. Mark items that are shared between versions and items that only travel occasionally. Photograph the packed cases and the finished layout so another team can prepare the right kit without relying on the person who designed it.

Test the change before the next show

Lay out the smallest arrangement at full size and check it with the real counter, products and team positions. Repeat the awkward transitions, such as moving from a corner stand to a single open frontage. Record any extra parts or revised graphics needed before the event deadline. Keep the approved drawings with the packing lists and update both whenever you change the kit.

Browse our booth layouts for starting points, then send us the spaces on your event calendar. We can help identify a useful core kit and the additions each layout needs.

Photo by Mengkol Smile on Unsplash.

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